SHANGHAI,June 1, 2020/PRNewswire/ — Yum China Holdings, Inc. (the “Company” or “Yum China“) (NYSE: YUMC) on the present time announced that it’s partnering with Beyond Meat, Inc. (NASDAQ: BYND), a pacesetter in plant-primarily based totally meat, to introduce the Beyond Burger® as a minute time offering at rating KFC, Pizza Hut and Taco Bell areas in mainland China beginningJune 3. This partnership marks the introduction of Beyond Meat’s Beyond Burger in mainland China.
“We eye remarkable skill for the plant-primarily based totally meat market inChina,” statedJoey Wat, CEO ofYum China. “This most as much as the moment introduction across KFC, Pizza Hut and Taco Bell brands is anticipated to expend purposeful particular person feedback across assorted areas inChina. This may perchance perchance permit us to optimize flavors and processes and encourage assess the aptitude for bigger scale rollouts within the future. This sharp pattern is the most as much as the moment iteration of our on-going commitment to introduce unusual and modern merchandise to Chinese shoppers.”
“We are proud to extra our partnership with the Yum household of brands by launching Beyond Meat offerings at rating KFC, Pizza Hut and Taco Bell areas in mainland China. I am severe about what this originate are accessible in terms of collectively being of service to the Chinese particular person as they search for out the nutritional and environmental benefits of our scrumptious plant-primarily based totally meats. Extra in most cases, our partnership withYum Chinaand the iconic brands of KFC, Pizza Hut and Taco Bell is an encouraging and crucial milestone in direction of increased accessibility to our plant-primarily based totally meat globally,” statedEthan Brown, Beyond Meat Founder and CEO.
Launching onJune 3, KFC will provide the Beyond Burger as a 3-day minute time provide at 5 areas inBeijing,Chengdu,HangzhouandShanghai. The Beyond Burger will present Chinese shoppers a thrilling and scrumptious plant-primarily based totally twist on the iconic beef burger patty.
Pizza Hut will most certainly be launching its first-ever burger offerings by testing a combo residing that solutions both a Beyond Burger and an Australian sirloin steak burger at six stores inShanghaifromJune 8 to11. Pre-sale coupons are required for participating within the take a look at and are readily accessible lawful for Pizza Hut’s participants beginningJune 1.
Meanwhile, Taco Bell will provide a taco made with the plant-primarily based totally Beyond Burger patty at three stores inShanghaifromJune 3-10. The taco combines Taco Bell’s classic taco recipe with a crispy corn taco, signature Mexican spices and substances equivalent to chipotle and shadowy beans, greens and uncommon sauce.
Plant-primarily based totally meat merchandise earn turn out to be an extra and extra smartly-liked view across the field. Before partnering with Beyond Meat, KFC and Taco Bell had beforehand conducted assessments of plant-primarily based totally meat merchandise inChina. InApril 2020, KFC examined plant-primarily based totally rooster nuggets at rating stores inShanghai,Guangzhou, andShenzhen, while inDecember 2019, Taco Bell examined a plant-primarily based totally pork taco at rating stores inShanghai.Yum China’sin-depth market determining and particular person insights, accrued over the previous 30 years, provide a sturdy foundation to place the view that of plant-primarily based totally meat inChina. KFC, Pizza Hut and Taco Bell are amongst the predominant Western restaurant brands to introduce a plant-primarily based totally meat product inChinaand with this take a look at they’re joining their world counterparts in helping to popularize plant-primarily based totally meat merchandise.
Ahead-Having a eye Statements
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About Yum China Holdings, Inc.
Yum China Holdings, Inc. is a licensee of Yum! Manufacturers in mainland China. It has irregular rights in mainland China to KFC, China’s leading snappy-service restaurant brand, Pizza Hut, the leading casual dining restaurant brand inChina, and Taco Bell, aCalifornia-primarily based totally restaurant chain serving modern Mexican-impressed food.Yum Chinaalso owns the Small Sheep,Huang Ji Huang, East Dawning and COFFii & JOY ideas outright. The Company had 9,295 drinking locations in over 1,400 cities on the destroy ofMarch 2020.Yum Chinaranked # 361 on the Fortune 500 list for 2020. In 2020,Yum Chinabecame once named to the Bloomberg Gender-Equality Index and became once licensed as a High Employer 2020 inChinaby the High Employers Institute, both for the 2nd consecutive twelve months. For extra recordsdata, please search the advice of with http://ir.yumchina.com.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is with out doubt one of the vital fastest rising food companies inthe US, offering a portfolio of revolutionary plant-primarily based totally meats. Basically based in 2009, Beyond Meat has a mission of establishing meat straight from vegetation, an innovation that enables shoppers to ride the model, texture and other sensory attributes of smartly-liked animal-primarily based totally meat merchandise while taking part within the nutritional and environmental benefits of drinking its plant-primarily based totally meat merchandise. Beyond Meat’s brand commitment, Admire What You Relish™, represents a sturdy perception that by drinking its portfolio of plant-primarily based totally meats, shoppers can revel in extra, now no longer less, of their approved meals, and by doing so, encourage take care of concerns connected to human health, native climate alternate, resource conservation and animal welfare. Beyond Meat’s portfolio of plant-primarily based totally proteins were readily accessible at roughly 94,000 retail and foodservice retailers in 75 worldwide locations worldwide as ofMarch 28, 2020. Talk over with www.BeyondMeat.com and prepare @BeyondMeat, #BeyondBurger and #GoBeyond on Fb, Instagram and Twitter.
SOURCE Yum China Holdings, Inc.